UserTesting.com – Quick and affordable usability testing

I recently came across a low cost usability testing service provided by UserTesting.com They have already worked with some impressive clients including CNN and Twitter. The co-founder of Twitter said ‘Use it, and your site will get better‘. I would have to agree.

This innovative new solution allows developers, designers and digital marketers to quickly and cost effectively identify the usability issues with their website. For about $30 per user you can quickly specify your target demographic and test your sites usability for specific tasks. It is widely accepted amongst usability experts that 5-6 users will probably identify about 80% of the issues with the site. So for around $150 you will get 5 usability videos and user feedback related to a specific task on your website.

Remember, improved usability leads to increased sales, customer satisfaction and customer retention.
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